Monday, November 11, 2013

Whole Foods Not So Outrageous Any More

As the Wall Street Journal recently reported, "Whole Foods has been working to shed its reputation as an overpriced grocer, so that it can open stores in new markets and appeal to lower-income consumers. Whole Foods has started offering more discounts, adding value-oriented brands, and matching lower prices of its competitors." While one has to be careful, there are many items where Whole Foods beats not only notoriously high-priced markets, but even markets such as Trader Joe's who are known for very reasonable or even favorable pricing. And unlike Trader Joe's which let's you fill out just one raffle ticket no matter how many shopping bags you bring in, and you never win anyhow, Whole Foods gives you 10 cents back for each shopping bag you bring in and use.   

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