Thursday, November 10, 2016

Premium Vodka at Rot-gut Prices

[Courtesy of cnet]

Everyone would love to be able to go to the store and pick up a premium vodka, but not everyone's budgets will allow for such an indulgence. Fortunately, there's good news for those who want premium taste at budget prices. As it turns out, the lowest quality vodka can be improved to taste like the best vodka with something you probably already have in your kitchen: a water filtering pitcher. Not only will this "trick" allow you to enjoy premium vodka taste, you will greatly impress your guests after filling your empty bottles of Grey Goose, Ketel One, Stoli, and Level. Here is how it works and how to prove it to yourself.
Grab a water filtration pitcher
Good vodka is filtered five or more times usually using a charcoal filter. So, you'll need a water pitcher with a charcoal filter. If you don't have one, buy one, but make sure it's a high-quality name-brand one, which should not cost more than $8. Buy a $6 bottle of vodka and a premium vodka

Filtering the vodka

To filter the vodka, pour cheap bottle of vodka into the pitcher. Overall, you should filter the vodka five times.

Did it work?


Why it works

The science behind this experiment is simple. Vodka companies typically filter vodka to improve flavor using activated charcoal, a component in many water pitcher filters. The filtering removes carbon-based impurities that cause the bad taste. The more you filter, the more impurities are removed, making the vodka taste a little better each time you filter it. Your water pitcher filter mimics this process by removing impurities from the vodka just like it removes impurities from water.

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