Friday, December 16, 2016
If you want to maximize the number of respondents who might turn in a voluntary written thing, using pressure, guilt, goading, reminding and such will have some modest success. Not doing any of that, but instead giving the respondents an explanation of how others will truly benefit by their doing so, and the response rate will go way up. Our Survey Analytics Department (SAD) just confirmed this in a real world experience. Fortunately, those who were responsible for soliciting the written responses were smart and resilient enough to listen to and understand the viscous feedback they were given for the heavy-handed (and truly stupid) approaches they had produced a paltry response rate, and shifting to the suggested reasoned approach that produced a fabulous response rate.