If you have recently bought a new television, it likely has a new content recognition setting that's collecting data on what you're watching. Called Automatic Content Recognition (ACR), the feature aims to streamline your experience by offering better recommendations on what to watch next, but it's secretly a data collection service. It's not just specifically tracking what you watch but how long you watch it and where you watch it, too. Why are TVs using this feature? To influence your viewing habits and even your buying decisions, as this data is most commonly sought after by both streaming services and advertisers. The setting is in different places in different televisions, but with a little digging, it can be found to turn off ACR.
[EOP]
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