How many times have you said, "if I have to lace up another pairs of shoes, I'm going to spit." Many of us thought the problem was solved with what are called lock laces or elastic no-tie laces. But apparently not Nike, which unveiled sneakers with self-lacing technology that it plans to sell later this year as the sportswear company looks to one-up rivals in an increasingly tech-driven athletic market.
In place of traditional laces or Velcro straps, the HyperAdapt Trainer 1.0 has a sensor in the heel that adjusts the sneaker’s fit. Two side buttons allow the user to tighten or loosen the grip. Pricing for the shoe, which will be available for the 2016 holiday season, hasn’t been determined, a Nike spokesman said.
Nike Inc. unveiled sneakers with self-lacing technology that it plans to sell later this year as the sportswear company looks to one-up rivals in an increasingly tech-driven athletic market. The WSJ's Lee Hawkins discusses the announcement.
The battery-powered sneakers, which have been in development for years, were unveiled as part of a two-day Nike event in New York City to introduce the company’s newest products and technology. Nike also displayed a new app that will function as a combined workout-and-shopping destination.
The HyperAdapt shoes, which are unisex, take about three hours to fully charge with an accompanying device, and each charge lasts about two weeks, according to a Nike spokesman.
[Courtesy of the WSJ]
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