Apple has taken it in the neck in the stock market for several reasons, including its failure to innovate generally and specifically on the AI front, and its the diminished affection and loyalty shown by its customers. The announcement of the iPhone 17 series landed with a thud, except for the iPhone Air. It's features (e.g., the phone and battery life) are not as good as on other models, but it's thinness makes it really elegant and stylish. It would be a crime to put it in a case.
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